Everyone loves to be treated right. Especially when it comes to receiving service from a service business. Pool & SPA business customers trust the service provider of their choice and let them in their homes. By trusting you and your business, the customer gives you an opportunity to establish a long-term business relationship with them that makes money on a regular basis.

That should be at least one of the reasons why you should treat your customers nicely. Providing the best customer service possible and going out of your way to satisfy the customers’ needs are things that you need to master. Let’s look into the customer service basics for any Pool & SPA business:

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• Answer the phone. Very simple but a very important part of a good customer service. Pick up the phone every time it rings. If you’re a one-man band then own separate personal and business phones. Answer the call saying your business name and always be polite. Obviously, there’ll be times when you can’t pick up the phone, so get a virtual telephone company that helps you to manage calls when you are not available.
• Listen. Being attentive to your customer is a crucial part of great customer service. When your customer has a complaint, listen carefully in order to come up with a good solution. If your customers feel that you understand them, they’ll continue being your customers. As simple as that.
• Deal with it. This step strongly connects with good listening skills. Your customer may not be able to name the issue correctly but by listening and being an expert you must find a solution. Telling your customer about a proposed solution is another significant part of an amazing customer service.
• Underpromise and overdeliver. In general, you should always promise only things you can deliver. Integrity and honesty play an important role not only in delivering the best customer service but also in having a successful Pool & SPA business. Underpromising and overdelivering is a great tactic to be loved by your customers.

I summarised basics of great customer service for any service business. Listening, overdelivering, being attentive and honest to your customer, and having as much knowledge as possible about the offered service are the key elements to make your customer service shine.

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