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By 2027, it’s projected that 86.5 million people will be freelancing in the US alone — making up more than 50% of the total US workforce.
With freelancing on the rise, it’s no wonder tech tools are following suit.
From time trackers to invoicing tools, software is playing a major role in the freelancing space.
Let’s take a closer look at some of the top tech tools shaping the future of freelancing.
If you’re a freelancer, let this article inspire you to build or optimize your freelancing tool kit.
1. Productivity tools
Some essential tools freelancers are adding to their tech stacks include productivity apps.
Aptly named, this type of software helps freelancers create efficient workflows so they can be more productive.
For instance, with a Work OS, you can organize systems for your entire business. That includes systems for managing projects, clients, and team members (if you have any).
If you’re a freelancer looking for a single tool to manage operations — this one’s for you.
If you work primarily on projects, you can also use Kanban boards and timeline planning tools to stay organized.
Some other productivity apps you might consider trying out include:
- Virtual whiteboards
- Note-taking tools
- Pomodoro apps
- Time trackers
2. HRIS software
HRIS software plays a pivotal role in the future of freelancing by providing efficient tools for talent management.
If you’re a freelance HR rep, have an HR agency, or run a team, you can use HRIS tools to manage:
- Hiring, training, and onboarding
- Payroll management
- Workforce planning
- Employee benefits
- Administration
- Time off
This keeps your talent management systems in one place so you can take care of your employees and follow HR industry standards.
3. Multi-factor authentication (MFA)
MFA is a crucial security measure becoming increasingly important across various online activities.
It requires users to provide multiple verification forms, adding an extra layer of security beyond just a password.
Like many other individuals who work online, freelancers often deal with sensitive information and accounts.
Implementing MFA can help protect your freelancing business against common security threats such as HRIS credential theft and unauthorized access.
Various verification methods, such as texts, biometrics, one-time passcodes, or FIDO2 security keys, can also enhance the authentication security process.
MFA is also a vital component of a robust identity and access management strategy.
If you run a team, adding MFA as part of your login processes can help keep employee and internal data safe.
For instance, if you run a project management agency, you might include MFA as part of the authentication process when your team accesses Basecamp or another project management tool.
4. Communication tools
Having the option to communicate with stakeholders, clients, and vendors in a more personalized way is a must for freelancers.
While Zoom seemed to be the only communication tool the world knew in 2020, in 2024 and beyond, there are increasingly more Zoom Alternatives.
These alternatives offer diverse features and cater to various freelance needs and preferences. If you’re using cloud-based communication applications, consider using cloud-native application protection platforms to ensure your data is secure and protected. Whether it’s ensuring crystal-clear video calls, improving project management, or fostering team connectivity, there’s a communication tool with your name on it.
Some of the productivity tools we mentioned above also offer communication integrations, like Slack or Google Meet.
And some offer their communication features, such as notifications, built-in chats, and video conferencing.
5. AI-based tools
AI apps are ramping up faster than ever — and freelancers are using them to save time and get focused.
For instance, if you’re in the content creation industry, AI tools are invaluable to your work. (More on content creation in a bit.)
Choose from free paraphrasing AI tools, text-to-speech tools, AI writing assistants, and more.
Use these to create sales copy, explainer videos, blog post outlines, and other assets. You can also use AI editors to scan your content for unintended plagiarism and correct grammatical mistakes.
There are also AI-based tools you can use for SEO purposes.
You can use these to:
- Conduct competitor gap analyses
- Plan content marketing strategies
- Conduct keyword research
- Discover search intent
- Plan topic clusters
- Optimize content
- Track rankings
You can also use AI logo makers to create a business logo and other branding elements to solidify your brand identity. If you’re a designer, you can also use these to design branding assets for your clients.
6. Content creation tools
Apps for content creation are becoming a freelancing staple.
From creative content to informative content, freelancers are turning to cloud-based word processors and other tools to create articles, videos, and audio content.
Google Docs, for instance, will continue to be a go-to for all things writing. You can use the free app to create outlines, templates, and brainstorming lists. You can also use it to make creative briefs, write articles, or document your SEO strategy.
Best of all, everything gets saved immediately to your device (and your Google Drive if you’re in Wi-Fi) as you type.
For staging and publishing blog content, Wordable is becoming a must-have. If you publish content for yourself or your clients, this tool can help shave hours off the process.
Other helpful content-creation tools include:
- Podcast creation tools
- Infographic makers
- Poster makers
- Image editors
- Audio editors
- Video editors
7. Digital learning tools
In the fast-paced world of freelancing, digital learning tools have become invaluable for self-education and business growth.
Freelancers are mastering new skills and expanding their expertise through platforms like online courses, webinars, and virtual workshops.
These tools allow them to conveniently access a wealth of knowledge, learn at their own pace, and stay ahead of industry trends.
Freelancers are also leveraging these tools to create educational content for their audiences.
By sharing knowledge and insights, they establish themselves as authority figures, attract and engage their audiences, and build stronger relationships with their clients.
8. Invoicing and bookkeeping tools
Invoicing and bookkeeping tools have become essential for freelancers to efficiently manage their finances.
These tools streamline the invoicing process and help freelancers easily:
- Create and send professional invoices
- Manage outstanding balances
- Track payments
They also provide valuable insights into cash flow, expenses, and profitability so you can make informed financial decisions and improve your bottom line.
For freelance accountants, these tools also play a crucial role in handling bookkeeping clients.
With these options, you can efficiently organize financial data and track expenses for your accounting customers. You can also generate financial reports to help clients monitor their financial health.
How to choose the right tech tools for your freelancing business
Inspired to optimize your freelancing tech stack but not sure where to start?
Here’s a simple 5-step framework you can use to choose the right tech tools for your business:
Step 1: Assess your needs
Start by identifying your specific needs and pain points in your freelancing business.
Consider areas like project management, communication, time tracking, or design. Understanding your requirements is key to finding the right tools for your unique needs.
Step 2: Research tools
Once you know your needs, research different tech tools on review sites like G2 or Capterra.
Look for reviews, ratings, and comparisons. Consider factors such as features, user-friendliness, pricing, and customer support.
Step 3: Carve out time to try your tools
Take advantage of free trials or demo versions that many tools offer.
Test them out to see how they align with your workflow and meet your requirements. Make sure each tool feels intuitive and comfortable to use.
Step 4: Seek recommendations
Reach out to trusted freelancers or professional communities to get recommendations.
Ask them if they can share valuable insights and experiences with different tools.
Is there anything they wish they knew before they chose a tool option? Have they found an app that’s helped them organize or scale their business with ease?
Step 5: Evaluate cost vs. value
Finally, consider the cost and value of the tool. Assess how it fits within your budget and if the benefits it provides outweigh the investment.
Don’t hesitate to invest in tools that can significantly enhance your productivity and business success.
Wrap up
As a freelancer, your time is finite.
That’s why you need tech tools that can help you cut corners without sacrificing quality.
Here’s a summary of the tools we shared with you today:
- Productivity tools
- HRIS software
- Multi-factor authentication
- Communication tools
- AI-based tools
- Content creation tools
- Digital learning tools
- Invoicing and bookkeeping tools
If you’re ready to optimize your workflows and automate repetitive processes, save this article and follow the five-step framework we shared above.
Best of luck, and here’s to your success! With the right tools in your tech stack, you’re well on your way to six-figure years. It’s all about working smarter, not harder. Increase output and reduce friction.
How will you put these tech tools into action in your freelancing workflow?